Sunday, November 24, 2013

Sears Christmas Book / 1933 / pages 1- 45

The first Christmas Book from Sears  came out in 1933.  The company PR folk issued this reprint, shown here, in the eighties, probably in 1983 to celebrate fifty years of their famous Wish Books. The eighty-eight pages are full of seasonal items especially toys and everything looks amazingly cheap but the average wage was about $1500 a year (though with huge variations across the country) and a third of the working population was unemployed back then.
  I've split the book into two uploads.   

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