Thursday, August 22, 2013

Guinness summer survival kit / 1977


An interesting below the line promotion for Guinness from 1977.  Twelve cards (6 x 4 inches) in a plastic wallet.  The company, for decades, produced quirky and entertaining advertising, initially posters and when commercial TV started eye-catching ads.  Like most drinks the product hardly change from one decade to the next so the USP has to work hard to keep consumers interested.  The Summer survival kit does its job.



























Sunday, August 18, 2013

Radio Times Christmas covers / part one

 Tony Meeuwissen










 Peter Brookes
 Pauline Ellison

 Peter Brookes


 Lynda Gray
 Tony Meeuwissen
 Mark Reddy
 Carol Lawson
 Roy Knipe




 Carol Lawson
 Lynda Gray